Traditional garment decoration methods such as screen printing have been popular and widely available in the UK for decades (the first screen print garment machine was introduced in the 1960s). The last 15 years has seen DTG (direct to garment) introduced to the UK, allowing consumers to replicate detailed full colour prints digitally using a similar technology to inkjet printers.
Both techniques have huge benefits for the garment decoration market such as screen printing any colour garment with pantone matched inks. DTG allows digital printing onto cotton garments. However, screen printing multi coloured images can result in high screen set-up costs, whereas DTG is prone to fading. A shared drawback for both is printable areas: it is not possible to print seam to seam.
Dye Sublimation – The Benefits
This is where dye sublimation comes in. Print full colour CMYK pints, from seam to seam. That means front, back and sleeves have full coverage. Commercial machines are able to print at 300 dpi for unbeatable image clarity and photo-realistic results in infinite colours.
In addition sublimation ink dyes the fabric so it is smooth feeling and unlike some traditional printing methods cannot be felt by the wearer. This method of printing is very durable and hard-wearing, and will never crack, peel or fade.
Dye sublimation printing, also known as all-over printing, benefits from having no set-up costs. Many suppliers offer minimum order quantities from just 25 pieces. This is an attractive option for both independent fashion brands to large marketing agencies, with budgets large to small accommodated for. According to firelabelbespoke.co.uk sublimation printing is almost limitless in terms of printing capabilities.
As a relatively new contender in garment printing this could be a means to open new and exciting options for your printing requirements.