All posts in Campaigns and Brands

How to organise a Boutique | How Planning your Store can Boost Sales

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woman holding a tablet, inside a boutiqueAchieving the perfect interior design and layout for a retail store is a never-ending process that needs constant tweaking, changing, and moving to create an experience that all customers can enjoy.

Retailers have found that tracking their customers’ movement through their stores gives them useful insights about how people shop, letting retailers plan the store’s layout to increase sales.

Shelves and Racks

An attractive display for your boutique or apparel store is vital for encouraging shoppers to stay. You’ll need shelves and racks to display your products prominently and make them seem more appealing.

Commercial storage specialist RMS Shop, part of the New Zealand-based Shelving Shop Group, recommends the use of versatile shelving and shop fittings that can be adjusted to different configurations for different kinds of displays—kids’ products, for example, should be displayed lower, at around a child’s eye level, to get children to see the merchandise and get closer.

If you’re not sure about which to use, the best solution is to look for supplier that can help you with shelving design and installation options.

Plan it out

The way an apparel store or boutique displays its goods has a great impact on the chances of a customer buying something.

The customers walking through the store with a carefully-researched layout that will encourage spending. For example, extensive research has shown that 90 percent of all customers turn right after entering a store, and that items displayed on the right side of the customer tend to sell better than products on the left.

Brand appeal

An easy trick to get people to come inside and see the rest of the store is by organising merchandise by popularity.

You can catch customers’ attention by arranging goods by their brand and showcasing a mix of popular and lesser known brands by the entrance, and have the most famous brands in the back. This way, customers have to go through the store and all the other brands available, which in turn increases the odds of their buying something.

Taking all these considerations into account (shelving, brand popularity, layout, and customer behaviour) may require a great deal of attention to detail, but the effort is well worth it, when the sales start rolling in.

Top 3 Digital Marketing Channels You Should Explore 

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SEO in computerIn today’s competitive business world, you need to find better ways to increase brand awareness. If you take a closer look, you’ll notice that everything is going digital. Even well-established companies are shifting to online marketing.

Having a strong online presence can help grow your business. While there are several digital marketing channels available, you need to choose the best option that suits your business structure. rounds up some channels you can use to empower your marketing strategy.

Pay Per Click (PPC)

Many experts consider this as an aggressive digital marketing strategy. If you’re not familiar with this, it is best to hire a reputable agency that offers PPC services. The main objective of PPC is to generate targeted traffic to your website and related pages.

While this can be effective in gaining more leads, the method requires an in-depth analysis for precise bidding. The key is to allocate your budget effectively. You can measure the success of your PPC campaigns by tracking the URLs regularly. This should help you determine which keywords you need to boost or pause.

Search Engine Optimization (SEO)

If you have a website, consider implementing Search Engine Optimization. The purpose of SEO is to put your website on top of search engine results. This can be done using several methods, including website analysis, keyword research, content marketing, and link building.

In SEO, it usually takes time to see the results. Keep in mind that search engines can now easily detect unethical practices or black hat SEO techniques. Gone are the days when you can simply build multiple links. Today, everything you publish online should be original, informative, and relevant. The same thing applies to your backlink strategy.

Social Media

Unexpectedly, social media has become a powerful tool for business owners. Many companies are now using it as their primary online marketing campaign. This is one of the easiest ways to create engagement. You can easily get feedback from your consumers and keep up with the latest trends.

You should never stop exploring possibilities and opportunities to grow your business. If you want to stay in the game, you must be open to changes and adjustments.

3 Ways Franchising Can Benefit Your Small Business

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A businessman at a meeting

A businessman at a meetingHas your small business been successful the past years? Have you been thinking about expanding it? Have you been researching topics like “How to Franchise My Business” or “Is Franchising for Me”? Then perhaps it’s time to take action.

Franchising has been a growing practice for many businesses, and it continues to grow even through the age of technology. In 2017, there were over 745,000 franchise establishments in the US estimated to be in operation.

If done strategically, franchising can make your business grow in ways you have never imagined. Here’s a breakdown of how you’ll benefit from franchising your small business.

It provides for the expansion capital.

If you’re branching out, you might have to borrow money to fund that kind of expansion. In franchising, whatever the franchisee pays will be enough to cover this. You won’t have to worry about registration, rent deposits, fixtures and other expenses. The franchise fee can pay for all of that.

It eliminates employee-related issues.

Whoever buys your franchise will also employ their own managers and staff. This frees you from having to deal with labor issues such as worker’s compensation, employee complaints or background checks.

It gives your business the chance to expand overseas.

With the help of technology and the world wide web, you can franchise your business to international prospects. This automatically makes your business an international brand. Going global will now be more achievable.

Remember that any business move must be planned and executed well to reap its maximum benefits. Franchising is no different, especially since you’re dealing with entities that will be carrying your brand.

One wrong move can make your franchising strategy go the other direction. So, take your time and trust your instincts, because that’s what good entrepreneurs do.

Ranking High on SERPs: What SEO Has to Do With It

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SEO statistics

SEO statisticsThe research says it all: with nearly 90% of the population in the United States using the Internet, businesses have to show up online or they can risk missing out on a lot of profit-making opportunities. But there’s more to becoming profitable than just having an online presence; you also need to make sure you obtain good rankings on the search engine results pages (SERPs), or your efforts are futile.

It’s for this reason (and more) that you need to do everything you can to show up on the first few pages of the SERPs. Of course, you should strive to appear on the front page, especially in Google’s results. Achieving this goal can mean all the difference between a thriving Denver business and one that can teeter on the verge of bankruptcy.

SEO: The key to a solid online presence

Search engine optimization (SEO) is the process of making online content optimized, through the use of keywords, so that search engines would look at it favorably and give it a good page ranking. Of course, the more they like what you have to offer, the higher your position on the SERPs will be. However, making great content isn’t the only thing you have to factor in; there are plenty other variables to take into account, such as content relevance, importance, age, and viability among many others.

There’s also the fact that SEO continues to evolve every single day, with major search engines, notably Google, rolling out hundreds of updates to its search algorithms on an annual basis. Your online assets need to remain in tune with these changes, or you’ll see your ranks drop lower and lower.

The most effective, hassle-free solution

The good news is, you don’t necessarily have to do all the legwork for your Denver SEO campaign on your own. You’ll find highly reputable and qualified SEO firms like C1 Partners that specialize in delivering such crucial online marketing services.

SEO isn’t an easy feat, nor does it miraculously push websites on the very first page of SERPs overnight. It takes time to deliver results, but the wait is worth it, as long as you have experts managing your SEO campaign.

The Human Factor: Marketing in 2018

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a man holding a glowing digital word brandWhat’s worse than not marketing your brand? Using outdated ways to market your business. When you’re not marketing at all, you’re not reaching the full potential of your brand. When you’re using outdated ideas, you’re not reaching the full potential of your brand… and you’re wasting money. This 2018, focus on what matters: the human connection.

Humans Naturally Seek Connections

A customer from Utah would be thrilled to have something in common with someone in the local area. They long to feel included in something that positively impacts the quality of life of the community, and they want to know they are not the only person encountering a particular problem. This is why your online marketing strategy should include building a loyal following for your brand–a community with everyone agreeing that your brand is worth the money.

Humans Rely on Reviews

Don’t ignore that one-star rating you got on Yelp; it could be the downfall of your brand. In a world where people search for product reviews before they spend money on a product, you should take care of the customers’ perception of your brand. When they see a negative review–and a very detailed one at that–they will assume you are not worth their time. One bad review can negate multiple positive reviews, so keep customer satisfaction at the top of your priorities.

Humans Want to Interact with Other Humans

When customers have some concerns before they make a purchase, they want someone who will understand their questions and not just provide templated responses. They prefer immediate answers, as well. You’ll do well to have a customer service representative manning your social media accounts, where customers may direct their questions. Offer substantial replies and a fast turnaround to earn their approval.

Every year, trends are changing. To get the best results for your business, know the marketing strategies that work.

4 Ways to Build Your Website’s Credibility

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Business owner checking his business' website

Business owner checking his business' websiteThere are billions of websites on the internet. This means there are also billions of pages competing for the attention of the 3.2 billion people connected to the world wide web.

Websites are in direct competition with each other, even when they have different niches. One way to stand out is to boost your website’s credibility. The following tips from, Denver’s SEO services expert, will be able to help you do just that:

Integrate SEO into Your Website

Be searchable on Google and other search engines. It is a way your website can reach more readers and viewers. Search engine optimization (SEO) is one of the steps you can take to achieve this. What SEO does is put your website on top of search results. People usually search keywords on search engines before anything else. As such, SEO services will be able to bring internet users to your website.

Always Update Your Website

People constantly need new information in real time. Additionally, new posts on social media should lead them to check out your website. If you already appear on the top of Google search pages, there is a bigger chance that your new posts will appear on the search engine as well.

Publish Easily Verifiable Information

The credibility of your website also depends on the information you publish. You can convince readers that your site is legit if you fact-check information. Linking to authority websites will also boost your site’s credibility.

Add a Live Chat Feature

Want to make your website more memorable? People tend to remember the sites that were easy to navigate. Additionally, they remember those that were very helpful in their search for information they need. Put up a feature that enables quick responses to viewer’s questions. It will make your website a fan favorite.

Building your brand’s credibility is not easy. It will take time. Taking proactive steps, however, can help make that dream become a reality a bit faster.

Metal Buying 101: Understanding the 4 Basic Properties of Steel

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Men working on a steel product

Anyone would probably agree that steel is one of the most important and commonly used materials in the building and construction industry. Without it, you may not start and complete any of your projects.

While the application of steel in many industries has been long established, people still fail to see the differences between materials based on their properties. The truth is that no steel is created equal. Each type has a specific purpose and not knowing this can cause the project to fail. In order to determine which type of metal you’ll need, you must understand the basic physical properties.

Ductility or Malleability

This refers to the ability of the metal to be drawn or formed into various structures based on the given amount of stress put into it. Identifying the ductility of steel is important for you to understand its limitations. This is important if you’re building colossal structures, such as skyscrapers, bridges, as well as commercial and industrial equipment.


This mainly refers to the metal’s ability to be cut into various forms. Steel suppliers find this important because it allows them to further improve the overall performance of a particular material when formed into a new one. Unlike the other properties, machinability involves many components because the process is too complicated to quantify. Steel fabricators often examine the material’s machinability manually on a case-by-case basis.

Tensile Strength or Hardness

This characteristic refers to the metal’s resistance from breaking or being stretched under tension. Although it is often confused with ductility, its primary focus is the steel’s durability to resist damages and deformity at a given force.

Weldability or Joinability

Some projects may require alterations and that’s where weldability comes in. Being able to weld or join metal components means lesser preparation time and faster completion for the workers.

To understand the complexities of steel buying, start with differentiating the materials based on these four properties. Only by learning these things, you can overcome the challenge of finding a perfectly graded steel material for your next project.

Move Over, New York! Singapore Shines in its 50th Anniversary as a City

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SingaporePerhaps it is high time everybody learn to speak Singlish, a combination of Singaporean expressions and English. To be technical about it, Singlish is a mixture of English, Cantonese, Hookien, Malay and Tamil, used by many in Singapore.

While some may frown on it as a crime against grammar, Singlish could be the most sought-after language in the world today.

Shining Singapore

Today, not only is the island country a modern city-state, it has become one of the world’s premier financial hubs. This is the reason that it has attracted many persons of interest to its fold, which is a much cooler alternative to other cities. An example of this is the 33-year-old Facebook co-founder, Eduardo Saverin, who has renounced his American citizenship for Singaporean.

Money could be one great reason one should consider living in Singapore over other cities. While manufacturing is not as great in Singapore as in other cities, construction is at an all-time high, allowing firms with construction or access equipment hire like to thrive in a city half the size of Los Angeles. In fact, Singapore ranks highest in the AAA ratings, with its bonds surpassing even that of giant Australia.

Super-Celebration in the Offing

The Lion City is celebrating its 50th anniversary as an independent nation, sending all good tidings to every corner of the world like its popular dialect, Singlish. New York may be New York, but Singapore has come of age. Expect fireworks and every little thing associated with celebration to come alive. Dancing and celebrating, wining and dining, and lots of ‘lah’ added at the end of English-sounding sentences.

That should also mean more business activity. As renovations and decorations are put in place, demand other mobility businesses should rise. Singapore continually reclaims and maximizes its small area, so look for high-rise condos and office towers.

Singapore is super-ready, and so must you be. For everyone who wants to get a piece of this island nation, learning Singlish is indeed a timely choice.

Do You Need to Give Your Marketing Efforts a Makeover? 3 Signs to Tell

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custom signage

custom signageYour small business is doing fine, and you think that your branding efforts are working effectively. But, are they really? Do your tactics produce the results you want? As your business expands, you will find that some of your traditional marketing strategies will no longer be as effective as they once were.

The business environment is constantly changing, and your company needs to keep up. Updating your existing strategy could be just what your business needs to get back on track.

Here are some signs you need to modify your business’s marketing tactics:

Your Message is Confusing

Successful companies have strong brands, which deliver promises to clients. Confusing messages and images can turn off potential customers instantly. If your brand does not meet their needs, preferences or expectations, they will eventually turn away from you.

Your Marketing Materials are Not Effective

If your ads are not effectively communicating with your target market, then you need to look for another marketing material., a boutique branding agency, shares that a custom soft signage might help you achieve goals.

“In this competitive world of sign and branding markets, to stay a step ahead of your competitors you must regularly evolve. To do this, one of the most important criteria is to change the way you advertise your products & services. This medium is ideal to capture the imaginations of your client’s thereby enhancing the chances of your business profit and exposure,” the company explains.

Your Purpose is Unclear

Another big mistake most business owners make today is focusing their marketing efforts on telling people about their business, rather than dealing with the problems of their potential customers. If you want to build strong, long-term relationship with your target market, you need to come up with an effective solution.

To ensure the success of your business goals this 2015, you need a solid marketing plan.

Top 4 Warning Signs That Your AC Unit Needs Repair

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Air conditioning units need to be inspected and maintained regularly to ensure its optimal function. The most common problem among households is that they get air conditioning services only when a major problem had to be repaired. If you haven’t treated your AC unit to any inspection or maintenance since the day you bought it, it’s likely that there are damaged parts that need serious repairs.

airconHere are the top four warning signs that will tell you it’s time to call in the technician.

1. Strange noises

If your reverse cycle AC unit is making strange noises, such as whistling, squealing, grinding or clicking sounds, there might be disconnected parts or system malfunction. Some of these noises may indicate air leaks or damaged motor’s bearings. When you hear these sounds, it’s best to have an inspection and reverse cycle air conditioning repair that and other HVAC companies offer.

2. Weak airflow

A weak airflow is sometimes caused by dirty air filters, but if you have cleaned or replaced them, the unit must effectively supply the cool air the house needs. Poor airflow may be caused by damaged compressor, a loose fan belt or substances trapped in the blower wheel. Report the problem to licensed technicians if the poor airflow persists.

3. Water Leaks

Refrigerant leaks are one of the most common signs of damaged air conditioning parts. When you see moisture around or near the AC, call technicians at once because inhaling the gas emitted by refrigerant leaks may be dangerous to the health. It will cause nausea, headache and severe cases of suffocation.

4. Weird odours

Weird odours may be caused by different system problems. Strong smells may signal that the wire insulation has burned out or there might be mould or dirt in the duct work.

Be aware of these warning signs and immediately respond by calling expert air conditioning technicians.