Achieving the perfect interior design and layout for a retail store is a never-ending process that needs constant tweaking, changing, and moving to create an experience that all customers can enjoy.
Retailers have found that tracking their customers’ movement through their stores gives them useful insights about how people shop, letting retailers plan the store’s layout to increase sales.
Shelves and Racks
An attractive display for your boutique or apparel store is vital for encouraging shoppers to stay. You’ll need shelves and racks to display your products prominently and make them seem more appealing.
Commercial storage specialist RMS Shop, part of the New Zealand-based Shelving Shop Group, recommends the use of versatile shelving and shop fittings that can be adjusted to different configurations for different kinds of displays—kids’ products, for example, should be displayed lower, at around a child’s eye level, to get children to see the merchandise and get closer.
If you’re not sure about which to use, the best solution is to look for supplier that can help you with shelving design and installation options.
Plan it out
The way an apparel store or boutique displays its goods has a great impact on the chances of a customer buying something.
The customers walking through the store with a carefully-researched layout that will encourage spending. For example, extensive research has shown that 90 percent of all customers turn right after entering a store, and that items displayed on the right side of the customer tend to sell better than products on the left.
An easy trick to get people to come inside and see the rest of the store is by organising merchandise by popularity.
You can catch customers’ attention by arranging goods by their brand and showcasing a mix of popular and lesser known brands by the entrance, and have the most famous brands in the back. This way, customers have to go through the store and all the other brands available, which in turn increases the odds of their buying something.
Taking all these considerations into account (shelving, brand popularity, layout, and customer behaviour) may require a great deal of attention to detail, but the effort is well worth it, when the sales start rolling in.