All posts in Campaigns and Brands

4 Ways to Build Your Website’s Credibility

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Business owner checking his business' website

Business owner checking his business' websiteThere are billions of websites on the internet. This means there are also billions of pages competing for the attention of the 3.2 billion people connected to the world wide web.

Websites are in direct competition with each other, even when they have different niches. One way to stand out is to boost your website’s credibility. The following tips from, Denver’s SEO services expert, will be able to help you do just that:

Integrate SEO into Your Website

Be searchable on Google and other search engines. It is a way your website can reach more readers and viewers. Search engine optimization (SEO) is one of the steps you can take to achieve this. What SEO does is put your website on top of search results. People usually search keywords on search engines before anything else. As such, SEO services will be able to bring internet users to your website.

Always Update Your Website

People constantly need new information in real time. Additionally, new posts on social media should lead them to check out your website. If you already appear on the top of Google search pages, there is a bigger chance that your new posts will appear on the search engine as well.

Publish Easily Verifiable Information

The credibility of your website also depends on the information you publish. You can convince readers that your site is legit if you fact-check information. Linking to authority websites will also boost your site’s credibility.

Add a Live Chat Feature

Want to make your website more memorable? People tend to remember the sites that were easy to navigate. Additionally, they remember those that were very helpful in their search for information they need. Put up a feature that enables quick responses to viewer’s questions. It will make your website a fan favorite.

Building your brand’s credibility is not easy. It will take time. Taking proactive steps, however, can help make that dream become a reality a bit faster.

Metal Buying 101: Understanding the 4 Basic Properties of Steel

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Men working on a steel product

Anyone would probably agree that steel is one of the most important and commonly used materials in the building and construction industry. Without it, you may not start and complete any of your projects.

While the application of steel in many industries has been long established, people still fail to see the differences between materials based on their properties. The truth is that no steel is created equal. Each type has a specific purpose and not knowing this can cause the project to fail. In order to determine which type of metal you’ll need, you must understand the basic physical properties.

Ductility or Malleability

This refers to the ability of the metal to be drawn or formed into various structures based on the given amount of stress put into it. Identifying the ductility of steel is important for you to understand its limitations. This is important if you’re building colossal structures, such as skyscrapers, bridges, as well as commercial and industrial equipment.


This mainly refers to the metal’s ability to be cut into various forms. Steel suppliers find this important because it allows them to further improve the overall performance of a particular material when formed into a new one. Unlike the other properties, machinability involves many components because the process is too complicated to quantify. Steel fabricators often examine the material’s machinability manually on a case-by-case basis.

Tensile Strength or Hardness

This characteristic refers to the metal’s resistance from breaking or being stretched under tension. Although it is often confused with ductility, its primary focus is the steel’s durability to resist damages and deformity at a given force.

Weldability or Joinability

Some projects may require alterations and that’s where weldability comes in. Being able to weld or join metal components means lesser preparation time and faster completion for the workers.

To understand the complexities of steel buying, start with differentiating the materials based on these four properties. Only by learning these things, you can overcome the challenge of finding a perfectly graded steel material for your next project.

Move Over, New York! Singapore Shines in its 50th Anniversary as a City

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SingaporePerhaps it is high time everybody learn to speak Singlish, a combination of Singaporean expressions and English. To be technical about it, Singlish is a mixture of English, Cantonese, Hookien, Malay and Tamil, used by many in Singapore.

While some may frown on it as a crime against grammar, Singlish could be the most sought-after language in the world today.

Shining Singapore

Today, not only is the island country a modern city-state, it has become one of the world’s premier financial hubs. This is the reason that it has attracted many persons of interest to its fold, which is a much cooler alternative to other cities. An example of this is the 33-year-old Facebook co-founder, Eduardo Saverin, who has renounced his American citizenship for Singaporean.

Money could be one great reason one should consider living in Singapore over other cities. While manufacturing is not as great in Singapore as in other cities, construction is at an all-time high, allowing firms with construction or access equipment hire like to thrive in a city half the size of Los Angeles. In fact, Singapore ranks highest in the AAA ratings, with its bonds surpassing even that of giant Australia.

Super-Celebration in the Offing

The Lion City is celebrating its 50th anniversary as an independent nation, sending all good tidings to every corner of the world like its popular dialect, Singlish. New York may be New York, but Singapore has come of age. Expect fireworks and every little thing associated with celebration to come alive. Dancing and celebrating, wining and dining, and lots of ‘lah’ added at the end of English-sounding sentences.

That should also mean more business activity. As renovations and decorations are put in place, demand other mobility businesses should rise. Singapore continually reclaims and maximizes its small area, so look for high-rise condos and office towers.

Singapore is super-ready, and so must you be. For everyone who wants to get a piece of this island nation, learning Singlish is indeed a timely choice.

Do You Need to Give Your Marketing Efforts a Makeover? 3 Signs to Tell

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custom signage

custom signageYour small business is doing fine, and you think that your branding efforts are working effectively. But, are they really? Do your tactics produce the results you want? As your business expands, you will find that some of your traditional marketing strategies will no longer be as effective as they once were.

The business environment is constantly changing, and your company needs to keep up. Updating your existing strategy could be just what your business needs to get back on track.

Here are some signs you need to modify your business’s marketing tactics:

Your Message is Confusing

Successful companies have strong brands, which deliver promises to clients. Confusing messages and images can turn off potential customers instantly. If your brand does not meet their needs, preferences or expectations, they will eventually turn away from you.

Your Marketing Materials are Not Effective

If your ads are not effectively communicating with your target market, then you need to look for another marketing material., a boutique branding agency, shares that a custom soft signage might help you achieve goals.

“In this competitive world of sign and branding markets, to stay a step ahead of your competitors you must regularly evolve. To do this, one of the most important criteria is to change the way you advertise your products & services. This medium is ideal to capture the imaginations of your client’s thereby enhancing the chances of your business profit and exposure,” the company explains.

Your Purpose is Unclear

Another big mistake most business owners make today is focusing their marketing efforts on telling people about their business, rather than dealing with the problems of their potential customers. If you want to build strong, long-term relationship with your target market, you need to come up with an effective solution.

To ensure the success of your business goals this 2015, you need a solid marketing plan.

Top 4 Warning Signs That Your AC Unit Needs Repair

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Air conditioning units need to be inspected and maintained regularly to ensure its optimal function. The most common problem among households is that they get air conditioning services only when a major problem had to be repaired. If you haven’t treated your AC unit to any inspection or maintenance since the day you bought it, it’s likely that there are damaged parts that need serious repairs.

airconHere are the top four warning signs that will tell you it’s time to call in the technician.

1. Strange noises

If your reverse cycle AC unit is making strange noises, such as whistling, squealing, grinding or clicking sounds, there might be disconnected parts or system malfunction. Some of these noises may indicate air leaks or damaged motor’s bearings. When you hear these sounds, it’s best to have an inspection and reverse cycle air conditioning repair that and other HVAC companies offer.

2. Weak airflow

A weak airflow is sometimes caused by dirty air filters, but if you have cleaned or replaced them, the unit must effectively supply the cool air the house needs. Poor airflow may be caused by damaged compressor, a loose fan belt or substances trapped in the blower wheel. Report the problem to licensed technicians if the poor airflow persists.

3. Water Leaks

Refrigerant leaks are one of the most common signs of damaged air conditioning parts. When you see moisture around or near the AC, call technicians at once because inhaling the gas emitted by refrigerant leaks may be dangerous to the health. It will cause nausea, headache and severe cases of suffocation.

4. Weird odours

Weird odours may be caused by different system problems. Strong smells may signal that the wire insulation has burned out or there might be mould or dirt in the duct work.

Be aware of these warning signs and immediately respond by calling expert air conditioning technicians.

Practice These Precautions to Avoid Personal Injury Cases

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Accidents are a reality, especially in major metropolitan areas like the greater Bay Area. Everything is abuzz from San Francisco to San Ramon and all around — people are constantly on the move, cars are everywhere, and there is literally something happening all the time. Simply put, the possibility of an accident happening is a fact of life you have to deal with. Whether you unintentionally caused the problem or are the victim, it’s important to know how to protect your rights.

accidentIn case you find yourself in such a situation, finding a personal injury law firm in San Ramon is an option to make the situation easier to handle. Before that, though, here are some tips you must remember.

Be Cautious

You don’t want to experience a car accident with a vehicle that isn’t completely road worthy. Even if you’re not at fault, not following safety checks and using a car that is in bad condition may lead to trouble. Avoid this by keeping your car maintained and practicing sensible driving habits.

Move Around Safely

Familiarize yourself with and practice safety guidelines, especially if you’re responsible for others, like a business owner. Keeping people secure should be your priority, and is necessary to avoid personal injury charges. This means clearing up mess, teaching your personnel how to do their jobs safely, and making sure all safety protocols are clear.

Take Pictures

Never forget to take pictures in case you fall victim to an accident. It is important to have proof in case the other party makes opposing claims, so take photos even if it is just using the camera on your phone. Pictures may serve as a solid evidence of your innocence.

Call Your Insurance Provider

In case you get into a car accident, it’s vital to get in touch with your insurance company as soon as possible. You may save on legal fees if you do this, because insurance usually covers those, too. Report the incident as soon as possible so that the process gets started immediately.

Just like any other case, a personal injury lawsuit may prove to be stressful and damaging. Take proper precautions to avoid dealing with possible injuries or the consequences thereof. It is absolutely important to know how to handle yourself well and protect your rights, especially if you’re not at fault.

The 3 Secrets to Building High-Performing Teams

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Every entrepreneur knows that the true value and performance of a business depends on the people who are part of it. This is why it has always been the core aim of all business owners to lead a team that’s both productive and excellent at what they do. The real challenge, however, is how you build this team of high performance employees under your employ.

work placeThe principles at the core of this are quite basic, though. As long as you observe these three secrets, you can build your very own dream team:


The main trick in building a high-performing team is finding the right set of people to be in that group. This, however, doesn’t always mean hiring employees with doctorates and decades of experience. Sometimes, motivated and talented people can do the trick. Based on data from i-recruit, Australia has quite an impressive pool of talents. Once your business taps into this potential, you can surely build a team that would perform excellently no matter how stressful things get.


You should have a game plan when leading your team of performers. Have both a mission and a vision so that your team will drive themselves to achieve collective goals. Distribute work fairly so that you can establish equality in the team and help them assess their performance more easily.

Lastly, motivate your employees to do more (and reward them for doing so) so that they can fulfil requirements and improve their skills at the same time.


This is an important concept many employers often overlook: development. What kind of growth exists in the career path? There should be opportunities for the employees to further improve their skills and help them go higher in their respective career ladders. This is why you need a good strategy and access to resources, so that you can foster growth and development as well as keep your team performing well. Most importantly, you pave the way for them to perform even better.

Building a high-performing team is possible once you exert enough effort in adhering to these three concepts.

5 Reasons to Buy an Apartment on a Higher Floor

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All else being equal, the apartment on the higher floor is usually more expensive. But why? Is there really enough of a difference to warrant the increased price tag?

higher floorThe answer depends a lot on the buyer. Living on the top floors of a high rise building has major advantages, and it’s up to you to decide whether it is worth the cost.

1. Better view – When hunting for an apartment, people consider countless factors, and these are different for every person. One that consistently ranks near the top, however, is the view. Just look at any property listing; if it has any sort of view, you can be sure that the seller will mention it. and other developers take note of this fact. They make sure that higher floors have breathtaking, unobstructed views of the surroundings. Would you rather open your windows to see a crowded street or the city’s skyline?

2. Less noise – Cities are vibrant and exciting places to live in, and there’s always something going on at any hour. Unfortunately, that also means that it is sometimes hard to get a good night’s sleep. Honking horns, barking dogs, and loud laughter are just some of the street noises that you can minimise by getting a unit near the top of the building.

3. Privacy and security – Thieves are far less likely to target apartments on higher floors simply due to the hassles and risks involved. Furthermore, it’s generally more difficult for people to peer into your home, so you can leave your curtains drawn and windows open without worrying about your privacy.

4. More natural light – With fewer obstructions, you benefit from a generous amount of natural lighting during the day. This is not just beautiful, it is also very practical since it reduces energy costs and improves your health.

5. Higher resale value – Because of the above factors, owners usually have an easier time selling units on higher floors. Just think of the additional cost as a way of securing your investment.
Even though getting an apartment on the upper floors is usually more expensive, the benefits are well worth it.


Requiem for a Business: Social Media Mistakes that may Cost You

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social mediaThe power of social media can either make or break a business, but many companies are not aware of this. There are still many company leaders who believe only in traditional methods of marketing, and dismiss social media as negligible. This is an outdated view.

Instead of propelling your business to success, your social media arm — or the lack of one — might lead you to consequences that all point to losing opportunities to earn and strengthen your brand. Not knowing you’re committing mistakes might get you in bigger and costlier trouble.

According to Internet Marketing Advantage, you have to prepare your company for a marathon instead of a single sprint. As they say, a good reputation is not built overnight. Build relationships and communities as these can boost your reputation and credibility. Learn to commit to creating engaging posts and planned strategies.

Don’t go the wrong way.

Without a clear strategy, you could be facing your business’s slow demise.

Before starting any campaign, conduct a series of case studies and analyse your market. Identify their interests and the ideal media channels to reach them. If the majority of your target market stays on Facebook, focus on the site and enhance your web visibility during peak hours.

Keep track of your competitors’ performance while planning how to stay ahead of the game.

Just like in courtship, consistency is key.

A consistent course of action can maintain your competitive edge in the market and win the online customer journey.

Schedule your posts every 10 minutes during peak hours, but make sure not to swamp your followers’ news feeds. Sustain the posting schemes as long as it is appropriate for your target market’s behaviour.

There is the temptation to hunt other fertile grounds to reach your market, but you don’t have to be everywhere. Focus on a single platform or assign different key persons to handle various projects. By concentrating on a few yet strong channels, you can monitor the changes and easily adapt to them.

Value social media sharing.

With social media, boring content can leave you outside the playing field. Make sure to produce intelligent and “worth-sharing” content that caters to your followers’ interests.

As experts say, sharing is the distinctive power of social media. Videos and creative posts can go viral in just a few minutes, proving the influence of the platform to various markets.

Effectively using social media can secure your market share and competitive edge over other companies. Don’t let social media mistakes break the business and rob you of success. There is a bigger online market now, and the resources you spend on social media could net you more profits.

3 Signs Your Company Needs to Rebrand

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brand mentoringAmid a highly competitive market, a successful enterprise must stand out. One of the most effective ways of doing so is through maintaining a recognizable brand that sets you apart from competitors.

Not all brands, however, can stay highly competitive all the time. There are times when changes don’t work out for an enterprise. When this happens, you have to adapt and know when your brand needs to change gear.

Don’t worry. Finding out when you need to do this is easy enough. Here are three signs that mean you need to rebrand your business.

Your enterprise has undergone changes

Lesson number one in business states that the economic and competitive landscape changes all the time. When you want to be a top entrepreneur, you have to stay keen on these changes and adapt to whatever new trend surfaces.

This includes implementing different changes in your company. With a stable growth rate, chances are you would plan an expansion soon, which means you need to align your marketing campaign and company values to cater to this development. A rebrand right at the moment when you have something new to offer your customers is a very timely move that can boost your brand’s power and popularity.

You fail to reach your target audience

Yes, every advertising campaign attracts a certain part of the audience, but are you targeting the right demographic? Sometimes, it’s because of your brand that your business lags behind in terms of your popularity among consumers.

One angle is that your ads were appealing to a demographic outside your target audience. Another possibility is that your audience has changed. Here’s an invaluable lesson brand mentoring experts often highlight: business trends are fleeting. What’s highly popular today may be passé tomorrow – and this is something every entrepreneur should remember. A revamp of your brand can go a long way in keeping in touch with old clients and finding opportunities to reach new ones.

Your brand no longer sells

In line with the brand mentoring lesson above, you have to understand that what sells is what’s current. This means you have to craft an identity for your business that would remain relevant. Should your brand lose its relevance and selling power, consider rebranding as one of your options. Although the step may seem severe, the benefits of a good rebrand outweigh its costs.

Business is competition – and those who can’t keep up lose and disappear. As a business owner, you have to stay resilient against every change the business landscape offers – and this includes knowing these signs and the right time when your brand needs an overhaul.