SIP Trunking: Communications with No Limits

Credibility and reputation are two things you need to gain clients’ confidence and trust. A sense of professionalism can bring a lot to your business, especially if you want to establish a long term relationship with your clients. This is where smooth and effective communications come into play.

With technological innovations happening at unbelievable speed, the need for better ways to communicate is even greater. Business SIP trunking, for example, is one solution that provides a unified communication between you and your clients.

What is SIP Trunking?

Session Initiation Protocol (SIP) trunking is the use of Voice over IP (VoIP) to replace the traditional telephone trunk, allowing you to connect with clients and partners worldwide. SIP trunks can handle instant messages, multimedia conferences, emergency calls, and other real-time communications services. Because of its affordability and ease of use, your SIP trunking investment will give your business a significant return on investment.

How does it work?

Before you realise the benefits of SIP trunking, you must have a private branch exchange (PBX) network that connects to all internal end users, an Internet telephony service provider (ITSP), and a gateway that serves as interface between your ITSP and PBX. Unlike a Public Switched Telephone Network (PTSN), the lines of SIP trunks are not tangible wires, but a service provided through the Internet. A well-established SIP trunk provider usually offers SIP trunk lines at more affordable rates than the traditional providers, with more flexibility and shorter contract lengths.

Why do you need it?

Using SIP trunks can be a huge step towards streamlining your business’ communication requirements. Some of its benefits include:
• Saving money on long distance calls
• Eliminating redundant networks
• Eliminating the costs of basic rate interface (BRI) and primary rate interface (PRI)
• Improving the efficiency of office communications

Given the clear benefits SIP trunking offers, it’s no wonder this is a hot topic in the industry. Contact SIP trunk providers in UK and embrace the benefits offered by unified communications.