A billboard is a fairly straightforward format of ad. With a maximum of 6 to 8 words, it can already convey a marketing message that has been thought out over and over again. Its effectiveness is timeless. Despite the digital means of advertising, advertisers still turn to billboards, as it is a type of promotional material that cannot be shut down.
While billboards seem deceptively simple, there is a lot of things happening around its production. If you are interested to know about it or are even planning to start a business about it, here are some of the things you ought to keep in mind:
The Pre-Production Stage
The pre-production stage involves the bidding of costs provided by different suppliers. Printing companies like Jetmark who are working with ink providers and large printing services are invited to join here. The stage also involves the selection of talents, models, production designers, and photographers.
The Production Stage
Once the suppliers are approved, everyone will move to the production stage. This is where the products and models are shot. Sometimes, everything happens in a day, as having another day for the shoot will incur costs, which is why many advertisers maximise their talents and other suppliers. To make work efficient, production assistants create shot list so that no shots of the same pose or facial expression will be recorded.
The Final Artwork
After the shoot, the elements will be put together to create an ad. At the final artwork stage, final artwork artists will be tasked to clean the blemishes of the products or models, colour-grade the material, and make sure that the elements are compliant with the client’s brand guidelines.
That simple billboard that you have seen while you are on your way to work is not easy to make. That might have even taken months before it got produced.