What is web analytics? Why do you need it for your SEO campaign? How do you profit from it? For those who are not “in the know” web analytics is important if you’re aiming to land on the first page of SERPs. Web analytics is both an art and a science. It offers a great resource based on the actual data your site gathers to see how far you are from achieving your online goals. It’s up to you to interpret this information to help you measure your site’s performance based on what you want to achieve through your website.
Analysing your site’s performance is easier said than done. You have to consider a variety of factors affecting your goals as well as know the right metric to get a clear picture of your progress. Fortunately, experts have come up with a handful of key performance indicators (KPIs) to help you study your website’s stats and know your visitors’ behaviour. There are many analytic tools like Google Analytics available nowadays, but it’s a challenge to know which one to use. You should base your decision on the type of your website, the amount of time you have to collect the data you need for analysis, and the kind of information you want to know.
To know the analytic measures you should be paying attention to, the following are the most popular KPIs used by Australian SEO experts of today.
This metric measures the number of visitors you convert from someone who simply browses through your webpages to a person who helps you achieve your online goals. Websites have varying goals; some aim to make a sale while others direct a visitor to another site. The purpose of your site should be on top of your mind when checking your conversion rate to interpret the data properly.
Setting the technical aspect aside, this KPI tells if your every webpage is functional to achieve its goal. For example, you invite a specific audience to sign up for newsletters and only three out of 100 visitors signed up; there must be a problem with your registration page. Your 3% success rate could be due to unconvincing content, poor web design, or the page asks for too much private information.
This KPI measures the time visitors spend on your webpage. It says a lot about the quality of content you have to earn positive points for your web traffic. If visitors tend to stay long on a particular page, it could mean that your content is engaging enough to keep them glued. Analytic tools would show the pages with high traffic and those with virtually no visits. That could be a sign that you need to improve your linking structure or navigation.
The moment the numbers go down, it signals that you need to update that page with fresh content. Your bounce rate, or the number of visitors who don’t stay at least 30 seconds to translate visit into traffic, on certain landing pages indicates that you need to improve your content.
In the world of social media, being viral is the key to popularity. This metric tells the number of people who shared your post among their networks and the amount of time they share it from the moment you post it. Also, analytic tools measure the shares beyond your own network to let you know up to your links and content reaches. The virality of your posts reflects the effectiveness of your strategies on social media.
Analytic measures are essential in today’s SEO in Melbourne, Australia. As this allows experts to manage your campaign and guide them in using the right strategies to reach your online goal. Without analytic tools, organic SEO will be a puzzle you can never solve.