Analytic Measures that Matter in Today’s SEO

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What is web analytics? Why do you need it for your SEO campaign? How do you profit from it? For those who are not “in the know” web analytics is important if you’re aiming to land on the first page of SERPs. Web analytics is both an art and a science. It offers a great resource based on the actual data your site gathers to see how far you are from achieving your online goals. It’s up to you to interpret this information to help you measure your site’s performance based on what you want to achieve through your website.

Analysing your site’s performance is easier said than done. You have to consider a variety of factors affecting your goals as well as know the right metric to get a clear picture of your progress. Fortunately, experts have come up with a handful of key performance indicators (KPIs) to help you study your website’s stats and know your visitors’ behaviour. There are many analytic tools like Google Analytics available nowadays, but it’s a challenge to know which one to use. You should base your decision on the type of your website, the amount of time you have to collect the data you need for analysis, and the kind of information you want to know.

To know the analytic measures you should be paying attention to, the following are the most popular KPIs used by Australian SEO experts of today.

Conversion Rate

This metric measures the number of visitors you convert from someone who simply browses through your webpages to a person who helps you achieve your online goals. Websites have varying goals; some aim to make a sale while others direct a visitor to another site. The purpose of your site should be on top of your mind when checking your conversion rate to interpret the data properly.

Setting the technical aspect aside, this KPI tells if your every webpage is functional to achieve its goal. For example, you invite a specific audience to sign up for newsletters and only three out of 100 visitors signed up; there must be a problem with your registration page. Your 3% success rate could be due to unconvincing content, poor web design, or the page asks for too much private information.

Content Stickiness

This KPI measures the time visitors spend on your webpage. It says a lot about the quality of content you have to earn positive points for your web traffic. If visitors tend to stay long on a particular page, it could mean that your content is engaging enough to keep them glued. Analytic tools would show the pages with high traffic and those with virtually no visits. That could be a sign that you need to improve your linking structure or navigation.

The moment the numbers go down, it signals that you need to update that page with fresh content. Your bounce rate, or the number of visitors who don’t stay at least 30 seconds to translate visit into traffic, on certain landing pages indicates that you need to improve your content.

Social Virality

In the world of social media, being viral is the key to popularity. This metric tells the number of people who shared your post among their networks and the amount of time they share it from the moment you post it. Also, analytic tools measure the shares beyond your own network to let you know up to your links and content reaches. The virality of your posts reflects the effectiveness of your strategies on social media.

Analytic measures are essential in today’s SEO in Melbourne, Australia. As this allows experts to manage your campaign and guide them in using the right strategies to reach your online goal. Without analytic tools, organic SEO will be a puzzle you can never solve.

It’s Got Your Head Covered: Tips when Buying a Motocross Helmet

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The roar of the motorcycle engine is a pleasing sound for those who enjoy this extreme sport. Its thrill may be something that pumps your adrenaline, but you deeply understand that it can actually drag your soul away from your body if you don’t consider using safety equipment like helmets and a Leatt neck brace. Motocross can be more dangerous than you think it is.

Helmets are among the most important pieces of safety equipment a rider should invest in. When buying a new one or replacing your old and strained helmet, there are several important items you must take into consideration.


Different countries have different sets of safety standards. The most trusted among them comes from the Snell Memorial Foundation. This non-profit organisation has been carrying out all kinds of research, education, testing, and development of helmet safety standards. With its reputation, you should consider the Snell rating when gauging which helmet to buy. Generally, make sure that the motocross helmets you’re choosing from bear a sticker that says which set of standards the maker conforms to.


You won’t want to wear a helmet that squeezes your head or falls off every now and then. Make sure that your headgear fits evenly on your head and does not feel tight or loose in any area. To gauge the fit, push your gear back and forward on your head. When finding the right fit, you can use the size of your hat or find your head size by measuring the widest portion of your head, which is just above your brows, over your ears, and around the back.


Take note that different helmets have different features. Weight, venting, removability of parts, and appearance are only some of the things to think about. Make sure that the helmet does not weigh too much. It should also have a detachable liner, which will make cleaning easier. Make sure that your helmet is made of durable materials like carbon fibre or fibreglass.

Keep in mind that helmets are not one-size-fits all. This means you have to find the helmet that suits your needs as a motocross rider. When buying, make sure to shop only from a reputable online motocross store.

Business Strategies: Staying Ahead of the Curve

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While an effective business strategy plays a major role in a company’s success, it is also important to get the best materials and resources. For your business to stay ahead of the competition, you need to equip your office with the right equipment and tools to help employees perform their job efficiently.

Keep Up with the Latest Technology

Obsolete technology equipment can disrupt your daily activities. You need to keep up with the latest hardware and software to boost your employee’s productivity. You need to hire an IT services company to assess your business’ needs. As such companies employ computer professionals, they can check your connection and network speeds. Then, they can suggest what you need to do improve your overall business productivity.

Try New Methods

Even though your business is doing well, you must not feel complacent that you’ll stay on top of your game. You need to know the latest trends and use them to gain advantage over your rivals. If there are new programs available, try it and see if it can be beneficial to your existing business structure. Don’t be afraid to try new methods that can simplify your tasks.

Get a New Communication Platform

While email and phone call can help you communicate with other employees, they may not be enough You need to acquire user-centric tool to help you manage collaborating tasks. You need obtain some of the latest audiovisual equipment to provide an effective platform for a better communication system. Media devices, latest smart board technology, and conferencing options can be an effective way to communicate with your employees and relay information.

Leave it to the Experts

Whenever you need help for upgrading your facility or network, ask for expert help. Don’t just rely on what you know or what others are saying. An IT company can help address computer and technology needs much better than other employees do. They can also offer new ideas for improving your business, which may include training current staff to operate new software. They may also suggest recruiting talented professionals to solve certain problems in your business.

When it comes to improving business operations, you need to seek help from people who understand the trends in technology. You must try audiovisual innovations and embrace new methods in order to succeed. Through this, you can keep your systems up-to-date and manage your business efficiently.

Greenport Village: A Longer Look at Long Island

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The majority of the people who land at JFK International Airport never even realize that they are on Long Island. And for many of them, regrettably, the airport is the most they will ever see of this New York fork.

A number of people see this strip of land as just a summer playground or a bedroom community for the workforce of Manhattan. But more than that, it’s a haven for those wanting respite for the hustle-and-bustle of the Big Apple. Head for the north shore and continue until you reach the North Fork. Whether you’re standing in the walled garden at Old Westbury, or lying on your bed at a Greenport, New York hotel, you’ll never believe that you’re in a whole new different place just less than a three-hour drive from Times Square.

Take me Home, Country Roads

Perhaps the most beautiful time to visit the Empire State is autumn. It’s the start of the holidays, particularly Thanksgiving. As Ted Mosby from How I Met Your Mother describes it, “Thanksgiving in New York is a wonderful time. It’s a time for giving of yourself, for thinking of your fellow man. A time when the unforgiving city becomes a little kinder.”

Pumpkins fill the open fields, grapes drooping lusciously from the vine taint the greenery with a hint of violet. Tractors slow traffic that but even the most resolute urbanite is forced to revel in and appreciate the colors of the crops and commune with the best that nature offers. Even with the lavishness of your accommodations at any Greenport hotel, you’ll feel like it’s a place that’s opposite of city living, one that is more stress and carefree.

A Quick Travel Back in Time

Hidden away at the tip of the North Fork is this town that’s a perfect mix of unpretentious Americana with the trappings of the modern food and wine scenery. A former whaling town that has resurrected itself from difficult times, Greenport is the hub of the North Fork in Long Island, New York. Aside from its renewed shops and port areas, you’ll find jazzy shops, delightful turn-of-the-century architecture, wonderful views of Shelter Island, and hordes of city folks trying to enjoy the tranquility of this as-yet-undiscovered seaside retreat. It has been long regarded as Long Island’s most attractive locale, with its quaint summer cottages lining the old-school seafood shacks and fancy restaurants, and the beach and boating options that’s never more than ten minutes away from any hotels in Greenport, traffic permitting.

If you’re tired of the hectic life of New York City, taking a break at this great getaway that’s close to beaches, the North Fork wineries as well as Shelter Island, then Greenport should be your next destination. After all, it’s one of the prettiest towns in America.

Is it Time to Redesign Your Website?

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Web design trends are constantly changing. In the 90’s, you’ll find many websites with scrolling marquees, animated GIFs and MIDI music as background image and audio. Today, people wince at websites still using these elements. If your website still looks the same way it did when you launched it, consider consulting a website redesign company.

If Your Business is Growing, Your Website should be Changing Too

Your website reflects your company. This is where prospective clients will first interact with your business. If your business looks like it you haven’t updated it for years, most people will have second thoughts in dealing with your company. This is especially true for e-commerce websites.

Updating the content of your website is important. If your current website doesn’t give you this much control and you need to contact your Web developer every time you must change or add content, a website redesign could be a practical solution. Find a Web design company that can set up a content management system for your website. This will allow you to add text, images, and videos easily – even if you don’t know a single HTML code.

If You Want to Maximize Your Website, Make it Mobile Responsive

Millions of people are doing business online using mobile devices such as smartphones, phablets, tablets, and laptops. If your website doesn’t load properly on these devices, you’ll lose customers to competitors whose websites load seamlessly on different gadgets. Help your customers get in touch with you through your website by making your website accessible through their devices.

If You Want Your Target Market to See You, Optimize Your Website

Optimizing your website for search engines is one of the reasons some businesses decide to hire website redesign services. A reliable company can help boost traffic to your website through effective SEO strategies.

The Internet is a competitive venue for many businesses. You need to build a website the works and stands out from the rest. Don’t get left behind. Give your website a makeover and see what it can do to your business. Assess your needs and consult a company to learn about your website redesign cost.

Furniture Pieces that Will Make Your Living Space More Homey

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The living room is one of the most important areas in your home. It’s where you entertain guests and spend quality time with your family. Why not make it cozier and more comfortable? A set of new furniture combined with elegant accessories will complete your modern living room setup.

Turn your living space into a completely new environment with these living room furniture items that won’t burn a whole in your pocket.

Coffee Tables and Chairs

It’s good to talk about things in the morning over a cup of coffee. You can use these tables to entertain your visitors or read the early news. Coffee tables and chairs come in different sizes, designs, and materials. Choose one that matches your living room’s theme, color, and overall setup.

Home Theater System

The living room is your family’s entertainment zone. A home theater system will give you quality entertainment, whether you’re listening to your favorite music or watching movies. These include a TV with rack, a DVD player, speakers with amplifier, and an optional gaming console.

Wall Art and Decors

The way your living room looks affects your guests’ impression of your home. Your wall color plays a big part in making the room spacious, lively, and inviting. Wall art also adds beauty to the entire living area. This includes paintings that range from classic to contemporary, and come in different sizes. Combine these pieces with your family photos to add a personal touch to your living space.

Ottomans and Sofas

Ottomans are functional pieces. They can serve as stool, footstool, or even as a coffee table. Some types are hollow and used for storage. Suppliers often sell them as coordinating furniture with armchairs or gliders. You can easily find ottomans for sale by joining online shopping clubs or by visiting the nearest furniture store. Sofas are also great additions to your living room, as they can accommodate more people. Some units even function as beds and couches.

Beautifying your living room doesn’t have to cost much. By joining online shopping clubs, you’ll have exclusive access to quality furniture at dealer direct prices. This means you can buy quality items that fall under your budget, and without the hidden charges and markups.

SIP Trunking: Communications with No Limits

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Credibility and reputation are two things you need to gain clients’ confidence and trust. A sense of professionalism can bring a lot to your business, especially if you want to establish a long term relationship with your clients. This is where smooth and effective communications come into play.

With technological innovations happening at unbelievable speed, the need for better ways to communicate is even greater. Business SIP trunking, for example, is one solution that provides a unified communication between you and your clients.

What is SIP Trunking?

Session Initiation Protocol (SIP) trunking is the use of Voice over IP (VoIP) to replace the traditional telephone trunk, allowing you to connect with clients and partners worldwide. SIP trunks can handle instant messages, multimedia conferences, emergency calls, and other real-time communications services. Because of its affordability and ease of use, your SIP trunking investment will give your business a significant return on investment.

How does it work?

Before you realise the benefits of SIP trunking, you must have a private branch exchange (PBX) network that connects to all internal end users, an Internet telephony service provider (ITSP), and a gateway that serves as interface between your ITSP and PBX. Unlike a Public Switched Telephone Network (PTSN), the lines of SIP trunks are not tangible wires, but a service provided through the Internet. A well-established SIP trunk provider usually offers SIP trunk lines at more affordable rates than the traditional providers, with more flexibility and shorter contract lengths.

Why do you need it?

Using SIP trunks can be a huge step towards streamlining your business’ communication requirements. Some of its benefits include:
• Saving money on long distance calls
• Eliminating redundant networks
• Eliminating the costs of basic rate interface (BRI) and primary rate interface (PRI)
• Improving the efficiency of office communications

Given the clear benefits SIP trunking offers, it’s no wonder this is a hot topic in the industry. Contact SIP trunk providers in UK and embrace the benefits offered by unified communications.

Dining Room Decorating: The Perfect Storage

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If you suffer from indecision and lack of confidence in decorating, start with your dining room. Decorating this room involves a simple formula: table + chairs + light fixture + storage = fabulous dining room.

Start by getting the table first. Determine the table size you need and go from there. As long as your table fits in the room with some space to walk around it even with the chairs, you can’t go wrong.

After finding the right dining room table and chairs, you need a place to store your serveware, barware, and other dining necessities. As there are many options available, choosing the right type of storage can be difficult.

To narrow down your choices, think of the following considerations:

Rustic Style – Hutch Cabinet
If you love the rustic style, the hutch cabinet is the perfect complement to your antique farm table and chairs. With open shelving above and closed storage below, this charming furniture piece combines openness and practicality to create the warm, farm-kitchen look.

Minimalism – Floating Credenza
Clutter doesn’t belong in the dining room. Choose a floating credenza to have sufficient space to store dishes and napkins out of sight. This item can also open up the dining room floor.

If you don’t have the freedom to install a floating credenza, look for other minimalist stand-alone sideboards to do the trick.

Cottage Style – Bookcase
Cozy and unpretentious, the cottage style brings back the simpler times. This style evokes a sense of easy, carefree living.

As your guests gather around your cozy extended table and fit onto your bench, you share stories and laughs over anecdotes. A bookshelf full of framed photos and albums, mementos, reference books, and cookbooks comes in handy as you illustrate your points.

Modern Style – Hanging Curio Cabinet and Credenza
A hanging curio cabinet and simple credenza combine the practicality of the hutch and the minimalism of the floating credenza. With these pieces, there’s enough room to display a few items, but not too much to look cluttered.

Traditional Style – Custom Built-in China Cabinet
Installing custom built-in china cabinets is great for a traditional dining room. Make sure that every spare inch has been configured to maximize efficiency. Proper and practical, this approach can result in beautiful and timeless china cabinets.

Green – Salvaged and Repurposed Bureau
A repurposed piece is a great option if you’re a handy DIYer who get a thrill out of saving furniture with good frames. With new hardware and paint, a chest of drawers found at the curbside or flea market can turn into a stunning dining room buffet.

Eclectic Style – Vintage Cabinet and Bold Colored Sideboard
If you rebel against styles and refuse pigeonholes, mix and match to create your own distinct. Choose a vintage cabinet from the 60s or 70s. These periods were great times for major furniture manufacturers to invest in modernist designers and produce highly regarded collections. The pieces in these collections are easy to find and grow in value over time.

Choosing the eclectic style is also being a rebel with a cause. Go and paint that sideboard you’ve been trying to dress up. Whether you paint its door fronts with bright-saturated colors or use laminates, it’s bound to get attention.

Contemporary Style – Credenza with a Minibar
The contemporary style can be very sleek, but playful in form and finishes. It can also include elements of other styles to create its own reflection of the times.

If you love the nightlife, go for a credenza with a minibar. This a great option for those nights when you can’t go out and plan to have an intimate party at home instead. If you stock the minibar and tuck in a wine cooler within the credenza, it can make any dinner feel like a party.

Know your style and preference before choosing your dining room cabinet. Find out if you’re a minimalist or social butterfly. Figure out the type of dining room storage appropriate for you and your home.

Small Bedroom Ideas: Space…Space…and more Space!

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Small bedrooms can be a problem, especially if you live with a huge family. It’s difficult to relax when you feel confined and the lack of storage option restricts you from buying those elegant additions. But a small space doesn’t have to be a big deal. There are ways to maximise your room, and every available space is essential.

Here are few tips to transform that restricted space into a relaxing retreat.

Get rid of the mess

Your bedroom is your haven, not your storage space. If you’re starting to feel restricted when sleeping, maximise floor space by cleaning your room and eliminating clutter. Dispose of unnecessary furniture and area rugs, as unbroken floor space can make your bedroom appear bigger.

It’s all in your bed

It’s a fact. Everyone would love to have their own California King sized beds, but do you actually need one? Don’t compromise space over sophistication. Get only the bed size suitable for your room and focus on giving your room a wider space to move around.

Choose furniture wisely

With the concept of fitted bedrooms becoming popular, using multi-functional furniture is also a great option for homeowners. Let go of that bulky bookshelf. Invest on made to measure wardrobes or storage units mounted on walls to maximise space. You can also use sliding wardrobes from Solihull, as it won’t eat large amount of spaces, giving you more room to breathe and relax.

Let there be light!

Make the most of natural light if your small room has large windows. Make the room appear bigger by allowing sunlight to enter and flow through your interiors. Use sheer coverings over bulky curtains. You can also use wall mirrors to reflect light and make the room appear bigger.

Living in a small space is a real challenge. But by following these simple tips, you can turn your home into a comfortable place where space restriction will never be a problem. Invest in multi-functional space savers, such as home study fitted furniture from Solihull and enjoy your home to the fullest.

Environmental Monitoring: Why Too Much of the Office is Bad for You

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Most of us spend majority of our working hours in environments we don’t have complete control over, whether we’re in front of a cash register, customers, or a computer. This routine exposes us to numerous health hazards. And it’s important to know that even the little things that annoy us can affect our health, from dry eyes, stuffy feeling of the room, to rushed lunch breaks.

If the prospect of rainy days and Mondays always get you down, or another workday makes you let out a despairing moan, why not try something other than quitting. Small tweaks to your everyday routine makes for a surprising difference in your mood and the quality of your day.

A Sight to Behold

People who sit in front of computers for hours on end risk tired, red eyes, burning and blurred vision. When we stare at the screen for a long time, we tend to blink less. This causes dry-eye symptoms. Also, the cornea is sensitive to office hazards such as dry air, airborne paper dust, and ventilation fans. Air quality monitoring and other occupational health measures should then be of importance in the office.

Pumped Up Noises

Many people like to work in solitude. In most offices, even low-level noise in an open-style workplace results in added stress. Although music is okay, most office noises, such as the banging of the keyboard, the clacking of your co-worker’s shoes or the tapping of the pen on the table, are enough to distract your cubicle neighbours. A quick noise survey can also point out other causes of noise that can affect office productivity.

Occupational noise is something that many people ignore, but actually affects them greatly. Cubicles don’t necessarily muffle the noise, as sound can travel through the gaps, giving you a false sense of privacy. Cubicle neighbours talking loudly, someone talking on the phone loudly, someone doing a drum solo on the table—these are worth talking about especially if their noise is driving you crazy.

A Pain in the Back

Sitting too long in a poorly designed office chair often leads to back pains. With that in mind, remember your office ergonomics. Everything from the height of your chair, your distance to the keyboard, and your arms’ position affects your work and mood.

According to a report by the World Health Organization, low back pain can even be psychological in nature. Back pain can be a sign that you’re bored or unhappy with your work or at work.

Stress at work can now come from all directions. It’s important then to do anything and everything that can improve productivity and make the office a healthier, safer, and worker-friendly environment.