Email marketing allows companies to send information, tips, and promotions to a target market. With the help of SEO companies in Birmingham, businesses generate leads and reach the people most interested in their products or services. Through this method, customer relations and brand awareness improve significantly.
Value Customers’ Privacy and Options
Most companies offer optional emails either through a blog, email, or both. “Optional” is the operative term, so avoid becoming one of the companies that force themselves onto people. Customers usually subscribe to receive this information voluntarily, so it’s important to respect their privacy and not share their personal information with other companies. Also, give them an easy way to unsubscribe.
Write Interesting, Friendly Newsletter Emails
A Birmingham SEO company can send newsletters about once a month on behalf of their clients. These emails often include interesting, readable, and engaging pieces of content already present on the website. These newsletters let visitors and customers know about the best deals and relevant content, similar to the printed newsletters that companies send out through the post.
Create Promotional Emails That Go Straight to the Point
These types of emails usually don’t have much content, as they focus on selling and persuasion. An attractive graphic or a powerful video often helps the call to action. When done tactfully, promotional emails encourage customers to take action, usually around a new service or product offered. This also applies to events, special offers, and subscriber-only or members-only deals.
Use Eye-Catching Titles and Avoid Spam-Like Tactics
Research shows that most people decide to keep or delete an email without opening it first. According to the Email Sender and Provider Coalition (ESPC), around 60% of users click the “Report Spam” or “Junk” button because of a poor subject line. Use the title to summarize the content rather than flashy, promotional lines that overuse uppercase characters and exclamation points.
Make Things a Little More Personal
There are great ways to make sure that readers always get the emails they subscribed to. Give the reader a clear way to reach you, and remind them to add the company’s email to their address books. Whenever possible, personalize the message by adding their names automatically in the greeting, but don’t overdo it.
Companies like Digital Cherry provide expertise in several online promotion techniques like email marketing. Visit their website to get more information and find out how these services can benefit your business.