Microblogging service Twitter has closed its biggest advertising deal with Publicis Groupe-owned Starcom MediaVest Group. The deal is reported to be worth hundreds of millions of dollars.
According to reports, the TV-linked agreement is another indication of the microblogging service’s importance as the second screen and its progressively interdependent relationship with television. The deal, which many describe as a partnership, means that Starcom’s roster of clients such as Microsoft, Coca-Cola, and Procter & Gamble, may acquire advertising slots on Twitter.
The “In-tweet mobile survey,” is one of the newest products the company will offer. Nielsen collaborated with Twitter for this particular undertaking. The brand polls on Twitter will appear like Promoted Tweets within users’ timelines on both desktop and mobile devices. The deal is not exclusive and leaves openings for the social network to make similar deals with WPP Group’s GroupM, Omnicom, and Dentsu-owned Aegis.
Visit this link to read more of Twitter’s newest deal.