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Top 3 Digital Marketing Channels You Should Explore 


Categories: Campaigns and Brands
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SEO in computerIn today’s competitive business world, you need to find better ways to increase brand awareness. If you take a closer look, you’ll notice that everything is going digital. Even well-established companies are shifting to online marketing.

Having a strong online presence can help grow your business. While there are several digital marketing channels available, you need to choose the best option that suits your business structure.

Thirdstage-marketing.com rounds up some channels you can use to empower your marketing strategy.

Pay Per Click (PPC)

Many experts consider this as an aggressive digital marketing strategy. If you’re not familiar with this, it is best to hire a reputable agency that offers PPC services. The main objective of PPC is to generate targeted traffic to your website and related pages.

While this can be effective in gaining more leads, the method requires an in-depth analysis for precise bidding. The key is to allocate your budget effectively. You can measure the success of your PPC campaigns by tracking the URLs regularly. This should help you determine which keywords you need to boost or pause.

Search Engine Optimization (SEO)

If you have a website, consider implementing Search Engine Optimization. The purpose of SEO is to put your website on top of search engine results. This can be done using several methods, including website analysis, keyword research, content marketing, and link building.

In SEO, it usually takes time to see the results. Keep in mind that search engines can now easily detect unethical practices or black hat SEO techniques. Gone are the days when you can simply build multiple links. Today, everything you publish online should be original, informative, and relevant. The same thing applies to your backlink strategy.

Social Media

Unexpectedly, social media has become a powerful tool for business owners. Many companies are now using it as their primary online marketing campaign. This is one of the easiest ways to create engagement. You can easily get feedback from your consumers and keep up with the latest trends.

You should never stop exploring possibilities and opportunities to grow your business. If you want to stay in the game, you must be open to changes and adjustments.


4 Ways to Build Your Website’s Credibility

Categories: Campaigns and Brands
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Business owner checking his business' website

Business owner checking his business' websiteThere are billions of websites on the internet. This means there are also billions of pages competing for the attention of the 3.2 billion people connected to the world wide web.

Websites are in direct competition with each other, even when they have different niches. One way to stand out is to boost your website’s credibility. The following tips from c1-partners.com, Denver’s SEO services expert, will be able to help you do just that:

Integrate SEO into Your Website

Be searchable on Google and other search engines. It is a way your website can reach more readers and viewers. Search engine optimization (SEO) is one of the steps you can take to achieve this. What SEO does is put your website on top of search results. People usually search keywords on search engines before anything else. As such, SEO services will be able to bring internet users to your website.

Always Update Your Website

People constantly need new information in real time. Additionally, new posts on social media should lead them to check out your website. If you already appear on the top of Google search pages, there is a bigger chance that your new posts will appear on the search engine as well.

Publish Easily Verifiable Information

The credibility of your website also depends on the information you publish. You can convince readers that your site is legit if you fact-check information. Linking to authority websites will also boost your site’s credibility.

Add a Live Chat Feature

Want to make your website more memorable? People tend to remember the sites that were easy to navigate. Additionally, they remember those that were very helpful in their search for information they need. Put up a feature that enables quick responses to viewer’s questions. It will make your website a fan favorite.

Building your brand’s credibility is not easy. It will take time. Taking proactive steps, however, can help make that dream become a reality a bit faster.