California is home to dreamers who turn their unique ideas to the latest craze. You’ll see them on Instagram with thousands of followers, and they are literally the talk of the town. Even established hotels have to think outside the box if they don’t want to lose their edge.
It’s time to rethink your marketing ideas if you haven’t read the news lately. Do you think you need an update? These ideas will help kick things into gear.
Offer Royal Treatment
With the upcoming highly-anticipated wedding of Meghan Markle to Prince Harry, hotels are jumping on the opportunity to offer wedding packages that treat their guests like royalty.
Brides-to-be get the special treatment they will never forget, but for you to afford the facilities to match their requirements, you’ll need some renovations.
Fortunately, hotel business loans from institutions such as ARF Financial can help with the expenses you need to grow and prosper.
Give Gift Baskets
It’s not enough to leave basic toiletries for each room. You’re in the business of accommodating customers and giving them a night (or several) of comfort that they will associate with your hotel. To give a lasting impression, leave gift baskets in their room to welcome them, complete with a sincere note from management.
Add a personal touch by handwriting the note yourself. It only takes a couple of minutes, but it will be rewarding to see the smiles on their faces.
Have a Cafe
It’s one way to boost sales, and it’s also a way to make your hotel more competitive. Guests want a place that can offer them everything they want, and if you have a cafe to host their informal meetings or to help them unwind in the afternoon, you’re ticking more boxes on their checklist.
You don’t even have to do a complete renovation. You can convert an open space in the reception area with the addition of tables and chairs, and that’s it.
Running a successful business means adapting to change. For your business, that means going with timely marketing strategies when they matter.