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How to organise a Boutique | How Planning your Store can Boost Sales

Categories: Campaigns and Brands
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woman holding a tablet, inside a boutiqueAchieving the perfect interior design and layout for a retail store is a never-ending process that needs constant tweaking, changing, and moving to create an experience that all customers can enjoy.

Retailers have found that tracking their customers’ movement through their stores gives them useful insights about how people shop, letting retailers plan the store’s layout to increase sales.

Shelves and Racks

An attractive display for your boutique or apparel store is vital for encouraging shoppers to stay. You’ll need shelves and racks to display your products prominently and make them seem more appealing.

Commercial storage specialist RMS Shop, part of the New Zealand-based Shelving Shop Group, recommends the use of versatile shelving and shop fittings that can be adjusted to different configurations for different kinds of displays—kids’ products, for example, should be displayed lower, at around a child’s eye level, to get children to see the merchandise and get closer.

If you’re not sure about which to use, the best solution is to look for supplier that can help you with shelving design and installation options.

Plan it out

The way an apparel store or boutique displays its goods has a great impact on the chances of a customer buying something.

The customers walking through the store with a carefully-researched layout that will encourage spending. For example, extensive research has shown that 90 percent of all customers turn right after entering a store, and that items displayed on the right side of the customer tend to sell better than products on the left.

Brand appeal

An easy trick to get people to come inside and see the rest of the store is by organising merchandise by popularity.

You can catch customers’ attention by arranging goods by their brand and showcasing a mix of popular and lesser known brands by the entrance, and have the most famous brands in the back. This way, customers have to go through the store and all the other brands available, which in turn increases the odds of their buying something.

Taking all these considerations into account (shelving, brand popularity, layout, and customer behaviour) may require a great deal of attention to detail, but the effort is well worth it, when the sales start rolling in.


Here’s Why Your Small Business Will Fail

Categories: Finance Online
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Frustrated businessman

Frustrated businessmanAt present, there are more than 17,000 startups in the U.S. About 90% of them, however, are bound to fail. While you may blame the economy for this statistic, how about you consider businessmen, too? Yes, hardworking entrepreneurs fail as well, and below are some factors why they do:

Poor leadership

Anybody can start a company, but not everyone can lead. Poor leadership typically result in bad business decisions, which ultimately puts a company in jeopardy. If you think you’re a good leader, hone your skills constantly to take your business forward. If you’re terrible at leading, hire the right people who can drive your business to success.

Failure to understand market

Many small businesses discount the importance of a good marketing research. Knowing your audience and their habits are essential, so you can sell your product or service effectively. Identify your market at the onset so you can reach them, sell to them, and make your business profitable.

Inadequate cash reserves

Salt Lake City-based bankruptcy lawyers explain that small businesses could go bankrupt if they fail to keep enough cash that will carry them out for six months or before their business starts making money. Remember that putting up a business is a risk; you’ll never know when you’ll earn so it’s important to have an emergency fund to keep your venture running.

Poor human resource

Knowing what to hire, when to hire, and who to hire are vital in every organization. Hiring too many people can lead your business to bankruptcy. Being undermanned, on the other hand, can burn out your employees and lead them to resignation. Be careful in situations like this one. Make sure you’re hiring enough people.

Putting up a business is exciting, but doing it hastily will only lead it to failure. Slow down and rethink your decisions as they may affect your business in the long run. You’ve got plenty of time to succeed anyway.