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It’s Time to Update Your Hotel Marketing Strategies

Categories: Finance Online
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Receptionist at hotel front deskCalifornia is home to dreamers who turn their unique ideas to the latest craze. You’ll see them on Instagram with thousands of followers, and they are literally the talk of the town. Even established hotels have to think outside the box if they don’t want to lose their edge.

It’s time to rethink your marketing ideas if you haven’t read the news lately. Do you think you need an update? These ideas will help kick things into gear.

Offer Royal Treatment

With the upcoming highly-anticipated wedding of Meghan Markle to Prince Harry, hotels are jumping on the opportunity to offer wedding packages that treat their guests like royalty.

Brides-to-be get the special treatment they will never forget, but for you to afford the facilities to match their requirements, you’ll need some renovations.

Fortunately, hotel business loans from institutions such as ARF Financial can help with the expenses you need to grow and prosper.

Give Gift Baskets

It’s not enough to leave basic toiletries for each room. You’re in the business of accommodating customers and giving them a night (or several) of comfort that they will associate with your hotel. To give a lasting impression, leave gift baskets in their room to welcome them, complete with a sincere note from management.

Add a personal touch by handwriting the note yourself. It only takes a couple of minutes, but it will be rewarding to see the smiles on their faces.

Have a Cafe

It’s one way to boost sales, and it’s also a way to make your hotel more competitive. Guests want a place that can offer them everything they want, and if you have a cafe to host their informal meetings or to help them unwind in the afternoon, you’re ticking more boxes on their checklist.

You don’t even have to do a complete renovation. You can convert an open space in the reception area with the addition of tables and chairs, and that’s it.

Running a successful business means adapting to change. For your business, that means going with timely marketing strategies when they matter.


The Human Factor: Marketing in 2018

Categories: Campaigns and Brands
Comments Off on The Human Factor: Marketing in 2018

a man holding a glowing digital word brandWhat’s worse than not marketing your brand? Using outdated ways to market your business. When you’re not marketing at all, you’re not reaching the full potential of your brand. When you’re using outdated ideas, you’re not reaching the full potential of your brand… and you’re wasting money. This 2018, focus on what matters: the human connection.

Humans Naturally Seek Connections

A customer from Utah would be thrilled to have something in common with someone in the local area. They long to feel included in something that positively impacts the quality of life of the community, and they want to know they are not the only person encountering a particular problem. This is why your online marketing strategy should include building a loyal following for your brand–a community with everyone agreeing that your brand is worth the money.

Humans Rely on Reviews

Don’t ignore that one-star rating you got on Yelp; it could be the downfall of your brand. In a world where people search for product reviews before they spend money on a product, you should take care of the customers’ perception of your brand. When they see a negative review–and a very detailed one at that–they will assume you are not worth their time. One bad review can negate multiple positive reviews, so keep customer satisfaction at the top of your priorities.

Humans Want to Interact with Other Humans

When customers have some concerns before they make a purchase, they want someone who will understand their questions and not just provide templated responses. They prefer immediate answers, as well. You’ll do well to have a customer service representative manning your social media accounts, where customers may direct their questions. Offer substantial replies and a fast turnaround to earn their approval.

Every year, trends are changing. To get the best results for your business, know the marketing strategies that work.