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The Human Factor: Marketing in 2018

Categories: Campaigns and Brands
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a man holding a glowing digital word brandWhat’s worse than not marketing your brand? Using outdated ways to market your business. When you’re not marketing at all, you’re not reaching the full potential of your brand. When you’re using outdated ideas, you’re not reaching the full potential of your brand… and you’re wasting money. This 2018, focus on what matters: the human connection.

Humans Naturally Seek Connections

A customer from Utah would be thrilled to have something in common with someone in the local area. They long to feel included in something that positively impacts the quality of life of the community, and they want to know they are not the only person encountering a particular problem. This is why your online marketing strategy should include building a loyal following for your brand–a community with everyone agreeing that your brand is worth the money.

Humans Rely on Reviews

Don’t ignore that one-star rating you got on Yelp; it could be the downfall of your brand. In a world where people search for product reviews before they spend money on a product, you should take care of the customers’ perception of your brand. When they see a negative review–and a very detailed one at that–they will assume you are not worth their time. One bad review can negate multiple positive reviews, so keep customer satisfaction at the top of your priorities.

Humans Want to Interact with Other Humans

When customers have some concerns before they make a purchase, they want someone who will understand their questions and not just provide templated responses. They prefer immediate answers, as well. You’ll do well to have a customer service representative manning your social media accounts, where customers may direct their questions. Offer substantial replies and a fast turnaround to earn their approval.

Every year, trends are changing. To get the best results for your business, know the marketing strategies that work.