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First Time in Manila? Here’s How to Go About the City

Categories: Serves You Right
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Luneta Park Manila

Luneta Park ManilaMetro Manila is, without a doubt, one of the cities to look out for due to its growth as a tourist spot. This makes sense, considering that the city is home to a broad range of different cultural and historical sites.

Whether you’re visiting Chinatown, Intramuros, or Mckinley Hill, it’s important to know the streets or ask for help from those who do. Here are some tips to get you started:

Vehicle Rentals

Sedan rental in Manila comes in handy if you're a tourist with zero knowledge of the city. Like most car rental services, the drivers operating the vehicle are normally locals who are familiar with the city’s ins-and-outs. This means you can ask them for information about directions, traffic times, or a landmark that you happen to pass by.

Hotel Receptionists

While you’re staying at a hotel, it’s also practical to seek help from a hotel reception for helpful tips. If you’re clueless about what to include in your itinerary, or which routes to take, the front desk could give recommendations.

Traffic Officers

If you’re on the road, you could also ask help from traffic officers. Because they're trained to direct traffic and pedestrians; they are also familiar with certain streets, traffic times, and easy routes.

Locals

Feel free to ask the locals themselves. Most Filipinos understand and speak English, so it should be easy to approach one to get an insight or instructions regarding your destination. But due to the availability of help from car rental drivers, hotel receptionists, and traffic officers, you wouldn't normally need to engage with the locals.

Metro Manila is characterized as an urban jungle with busy thoroughfares, patches of greenery, soaring skyscrapers, and an assortment of tourist spots. If it’s your first time visiting Manila, make sure you have the right help to make the most of your trip.


How to organise a Boutique | How Planning your Store can Boost Sales

Categories: Campaigns and Brands
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woman holding a tablet, inside a boutiqueAchieving the perfect interior design and layout for a retail store is a never-ending process that needs constant tweaking, changing, and moving to create an experience that all customers can enjoy.

Retailers have found that tracking their customers’ movement through their stores gives them useful insights about how people shop, letting retailers plan the store’s layout to increase sales.

Shelves and Racks

An attractive display for your boutique or apparel store is vital for encouraging shoppers to stay. You’ll need shelves and racks to display your products prominently and make them seem more appealing.

Commercial storage specialist RMS Shop, part of the New Zealand-based Shelving Shop Group, recommends the use of versatile shelving and shop fittings that can be adjusted to different configurations for different kinds of displays—kids’ products, for example, should be displayed lower, at around a child’s eye level, to get children to see the merchandise and get closer.

If you’re not sure about which to use, the best solution is to look for supplier that can help you with shelving design and installation options.

Plan it out

The way an apparel store or boutique displays its goods has a great impact on the chances of a customer buying something.

The customers walking through the store with a carefully-researched layout that will encourage spending. For example, extensive research has shown that 90 percent of all customers turn right after entering a store, and that items displayed on the right side of the customer tend to sell better than products on the left.

Brand appeal

An easy trick to get people to come inside and see the rest of the store is by organising merchandise by popularity.

You can catch customers’ attention by arranging goods by their brand and showcasing a mix of popular and lesser known brands by the entrance, and have the most famous brands in the back. This way, customers have to go through the store and all the other brands available, which in turn increases the odds of their buying something.

Taking all these considerations into account (shelving, brand popularity, layout, and customer behaviour) may require a great deal of attention to detail, but the effort is well worth it, when the sales start rolling in.